MEDIA • WEB • SEARCH1. Leadership and team
Customers often want to know who they are dealing with. Consistent headshots and team imagery can support the About page, proposals, LinkedIn, recruiting and local credibility.
2. The place customers will experience
Photograph storefronts, offices, treatment rooms, shops, vehicles, venues or other spaces that help customers understand what the business looks like in real life.
3. Services in action
Show the work being done. Contractors can show process and craftsmanship; clinics can show the environment and team; restaurants can show preparation; professional services can show collaboration and client-facing work without staging something misleading.
4. Products, food and details
Close-up detail imagery gives websites and social channels visual variety while helping customers understand quality, materials, presentation or finished work.
5. Customer experience and community
When appropriate and properly permitted, lifestyle, event and customer-experience imagery helps a business communicate what it feels like to hire, visit or participate.
6. Flexible hero and campaign images
Capture a few compositions with intentional negative space and strong visual hierarchy so they can be reused across website banners, social graphics, ads, Google posts and printed material.